Meet our CMO, Nicole Smith

Nicole has worked in media and marketing for 16 years and she started with us at Danoz back in May. We sat down with her to get to know her a little better.

Q. How did you start out in the Home Shopping Industry?

My background is in broadcast  media and digital content marketing. Over the years I have worked closely with Home Shopping clients including Danoz, so it was the perfect transition for me to move over to brand side

Q. Who is your biggest influencer in business?

Sukhinder Singh Cassidy

Q. Who is someone you admire greatly?

Dr Charlie Teo

Q. What is your favourite product on the market right now?

FlavorMaster, I like to think I’m a bit of a cake baker and the FlavorMaster gives the cake the perfect shape….its really good for making cob loafs and ciabatta bread too.

Q. What developments can we expect to see from Danoz in the future? 

We are developing lots of great content for our customers who have asked us for more recipes and more inspiration for their homes. We will also be collaborating with partners…stay tuned!

Q. What is your favourite ALL TIME as seen on TV product?

Pilates Power Gym

Q. What is your favourite thing about working in Direct Response TV?

Its such an exciting time to be in brand response. The DRTV industry has always been very traditional with media buying but now with the ever- evolving digital and content space Danoz are really pushing the boundaries of brand response marketing. Its also an amazing experience to be part of the product process from conception right though to selling the product.

Now to get personal

Q. What is your favourite food to make?

I like to experiment with recipes and make them my own but I do make a mean spinach cobb bread dip and pesto from scratch and of course cakes!

Q. What one thing can’t you live without?

My dogs Kobe the pug and Dutch the staffy

Q. Who is your favourite singer or band?

Gwen Stefani

Q.What is your favourite book?

The Dove Keepers

Q. What is your favourite App?


Q. What is your life’s moto?

Champions aren’t born, they’re made

Q. If not at Danoz, where can we find you?

With my husband and fur babies

Q. Biggest passion?

Travelling, Wine, Family…in no particular order 🙂

Q. Biggest pet peeve?

Incompetence and clothes left on the floor

Q. Any special talents?

I can say the alphabet backwards…does that count?

Q. Lastly, anything else should know about you?

I once had a kids shoe range named after me; the “Nicole” Patent leather pink and red boots by Osh Kosh B’gosh

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